http://credit2card.blogspot.com/2007/05/mlm-funded-proposals-what-are-they-and.html

MLM Funded Proposals - What are they and do they really work? Are you trapped by MLM? Stuck in the trap of money always being paid out and next to nothing coming in? If so, you are not alone! 97% of all network marketers (that's the ones who never make it!) are in the same trap and its the main reason they eventually fail. A pretty dismal picture if you ask me. The constant moan you hear from network marketers is, "If only I had a way to make some quick cash, even just to cover my expenses and a source of decent quality leads - people who are actually interested in building a business..." Hey wouldn't that be great? That's what it comes down to isn't it - Cash flow and leads? If only... This, supposedly, is where the "Funded Proposal" business model comes in. So what exectly is it? An MLM Funded Proposal definition: Simply put it's 1. The idea of bringing in cash by selling something that is affordable and of high interest to the people you want to attract to your business and..2. Gathering and recording the names and email addresses of those who show an interest in the product - even if they don't buy....yet. Ok, that sounds simple enough in theory but how easy is it really to put into practice and secondly - Does it work? Well, I am here to tell you it does work exceptionally well - if it's done the right way. The four things needed for a Funded Proposal program to work. By work I mean bring in a steady flow of cash and leads month after month before anyone even joins your primary business. 1. The Product - Must be affordable, ie. less than $50, and highly sort after by the people you are targeting. In other words, it needs to solve a problem commonly experienced by network marketers everywhere. For example, If it can either make things easier, faster or cheaper, or better still, all three at once then you are on to a winner. 2. A sales system for the product. Starting from the marketing, designed to bring in the hordes of buyers you are after, then a sales-letter website with a tracking system to monitor and analyse the results, followed by the credit card processor and digital download set up to deal with payment and delivery. 3. An optin system for gathering the names and email addresses. This consists of a form incorporated into the landing page where interested people fill in their details in order to get more information before they are taken to the main sales letter page of the website. 4. A system that converts those leads into lifetime customers. The main features of this would include: email follow up using an auto-responder program; additional information and training in the form of such things as email courses, downloadable free reports, video and audio recordings, web-conferencing plus other products, e-books and the like that can be also be sold to generate more cash. With such a system in place you can virtually guarantee your own success in MLM as the two main issues network marketers face are covered - money to cover expenses and quality prospects to work with and eventually draw into your primary business